Itai Zak, a seasoned, visionary iGaming professional who previously made his mark at SBTech, joined GoWildGaming as CEO in 2016. His goal was to take the company to the next level, from a fast developing mid-size operator, to a full-force global brand. This began with the creation of a state-of-the-art user-experience with the revolutionary GoWild HERO platform. It now continues with the expansion into regulated markets, adding more product verticals, and delivering a complete, leading-edge solution to meet the ever-evolving needs of the gaming industry.
The migration of the gaming operation from legacy provider to a proprietary iGaming platform was Zak’s first objective when joining GoWild, as a preliminary step towards standing out in the crowded gaming space. The resulting GoWild HERO platform – with 4,000 games (and growing) from 30 of the top software providers –was a true revolution in the casino domain. It means players who visit GoWild get an unprecedented game mix, they won’t find anywhere else – a huge advantage to both GoWild and its affiliates.
Plus, there’s the customization aspect. Players, like all people these days, want more personalization. As such, the GoWild HERO platform is inherently designed to support personal and targeted offerings to match individuals preferences and habits. So whether the player likes deposit-based bonuses, free spins, cash back offers or a complete mix, GoWild’s system automatically matches those preferences, offering the best promotions according to their personal style.
"" Gaming is a very competitive market. If you want to succeed, first and foremost you need to love the industry. Working in gambling is not about turning a quick buck. There is a lot of thought and effort that goes into building a strong casino brand. ""
The micro-segmenting GoWild is able to do not only delivers an unsurpassed personalized experience for almost every player, it also gives GoWild superior control over all aspects of the business, from end-to-end, with a tremendous impact in terms of CRM. This includes a dramatic 20 percent increase in player value within the first three months, and a 300 percent increase in revenues and unique depositing players from the company’s primary market, the Nordic market, within four months of launch. This growth was complemented by the simultaneous launch of GoWild’s redesigned cashier which significantly decreased decline rates, and improved the cashier flow by 20 percent. While GoWild’s product is technology, its focus is always on the people. The company knows that a human touch, with exceptional, localized customer service is key to retention and growth. As such, engaging with customers, as well as potential customers, is extremely important to GoWild. This means true 24/7 access to professional, experienced native language agents through all channels of support –chat, email and phone– with dedicated teams (for general, finance, tech, and VIP support) always on-call.
Advising the budding entrepreneurs venturing into the gaming industry, Zak is exceptionally clear, “Don’t be fooled. Working in gambling is not about turning a quick buck. Gaming is a very competitive market that demands dedication and skill, as well as passion, excellence, and persistence. You need a serious plan to build a strong online gaming brand. And of course, you need to dare to be different.” As for where Zak is looking to take GoWild Gaming next, it appears to be a path of unprecedented growth. “In addition to building ever-more powerful CRM capabilities and analytics, we’re getting ready to go live with our sports platform, and developing a new platform that accepts all different types of crypto currency,” concludes Zak.“Of course, we have other projects and plans up our virtual sleeve, but I’m not at liberty to say, just yet.”